I graduated from the University of British Columbia in 2004 with the degree in Computer Science and have been working in the digital marketing since that time.
I love SEO where I use my programming and database knowledge to gain an upper hand by automating, collecting and analysing data. This helps me creatively solve SEO issues.
Some of the data includes autosuggest keywords, product information, and organic SERPS competition and keyword tool data.
Skills and experience
- Website Audits
- Technical optimization: website structure, speed and other technical optimization for increased crawling and indexing
- Reconsideration Requests and disawov file (penalties and unatural link removal)
- Content gap analysis
- HTML/CSS/JS
- PHP, MySQL and Apache adminstration
- Google Ads and Bing Ads
- WordPress Optimization
- Sitemap, Robots.txt and Schema generation and analysis
- Log file analysis
- Quick new content indexation tactics
- Quick elimination of unwanted pages from indexes
- Keyword research that involves huge data sets from multiple sources to validate and prioritize keyword viability
- AI for keyword generation, extraction and clustering
Tools that I use
| Screaming Frog | Google Analytics 4 |
| Google Search Console | Google Optimize |
| Google Search Console | Revive Adserver |
| Ahrefs | SEMrush |
My SEO philosophy
- Links do make a difference, but if we have to participate in the link building rat race, that usually means we haven’t done enough on page SEO.
- Any keyword research and fixing keyword gaps can, and often should be, done programmatically.
- Don’t just focus on search engines. It is much easier to double conversions than to double visits.
- Most of the time Google is showing us its cards. Most important things that we need to know in order to increase chances to rank for that particular keyword is in the SERPS.
Some of my certifications include
- Google Analytics 4 Certification
- Google Ads – Measurement Certification
- Google Ads – Search Certification
- Google Ads – Display Certification
- Semrush Technical SEO Certification
- Google My Business
Community
I love keeping up to date in the industry by participating in the IMG community, Webmaster World Forums and following SEO Intelligence Agency and SEO Fight Club. Other blogs that I follow are Marie Haynes, SEO by the Sea, Search Engine Land, and Craig Campbell. Feel free to contact me at ivan@metricsrule.com if you would like to talk about how I can help you, or to chat about anything SEO related. You can also find me at Linkedin