In my experience, SEO audit checklists tend to be organized by categories rather than priority. This approach might work if you have endless time to work on clients’ websites, but SERPS change every single day and time is a luxury…
Author: Ivan Sp
Create a free and reliable keyword tracker in 2 minutes
Every single SEO related forum, FB group and Reddit will constantly have questions about what free or cheap keyword tracker to use. Keyword tracking is an essential component of SEO because it provides insights into how well a website’s content…
How to reliably detect keyword cannibalization for free (using Looker Studio)
We know why keyword cannibalization is bad for your rankings, but did you know you can detect it for free? Usually we see keyword cannibalization tutorials using Ahrefs or SEMrush. But, after just two minutes of work you can have…
Cabelas.ca SEO Audit
I wanted to use my prioritized SEO audit to show how I would use it in the field. I checked on one of Canada’s famous sports and outdoor gear sites – Cabelas.ca I had to skip a lot of important…
How to programmatically find even more related entities, for free (kind of)
This algorithm for finding related entities is only free if you already have a large database of keywords. This is something every SEO should eventually acquire because it gives you so many more opportunities and flexibility to find related terms…
How to fix Missing Header security warnings in Screaming Frog
If you ever used Screaming frog, you probably encounted a bunch of warnings in the “Issues” tab. Common security related warnings are: Missing HSTS Header Missing Content-Security-Policy Header Missing X-Content-Type-Options Header Missing Secure Referrer-Policy Header Missing X-Frame-Options Header Even though…
How to pre-qualify millions of keywords for further keyword research
This process requires some technical knowledge so it is more of an algorithm than a complete tutorial. Most keyword research tools have some limits before they stop outputting reliable results. For example, Google Keyword Planner will stop after around 100…
How to recover pages with incoming external links to increase rankings
If you just a bought an existing domain, or if you are working on an existing site’s SEO, it is essential that you try to recover potential “link juice”. This particular site only had new content and barely had any…
How To Avoid Over-Optimization And Keyword Cannibalization While Creating Topic Clusters
The idea of creating topic clusters for SEO with pillar pages and supporting pages has been around for a while. Hubspot covered the topic very well in their article. Basically, the idea is to have one page that covers the…
Evaluating and Scoring ChatGPT Generated Titles
If you have been using ChatGPT to generate title tag ideas, usually you ask it to generate 10 of titles for SEO and then you pick whichever one seems the best. But, there are ways to look at those title…
How to quickly identify pages that Google really doesn’t want in its index
This SEO technique is very useful if you have been hit by a penalty and want to identify what pages to remove from your site. Obviously, you don’t want to do this for pages that are still getting traffic from…
How to analyze large web sites to prioritize content for update, redirection, merge or deletion
If you have a very large site, any SEO audit should include looking at all the pages and deciding whether to keep them, redirect them, merge them, or get rid of them. Also, any audit should prioritize well performing pages…
How to properly migrate your site from HTTP to HTTPS
Fix your current site before any migration You don’t want to have to deal with broken internal links after the move. Do a quick SEO audit. I usually use Screaming Frog for fixing internal links. Test if your certificate is…
Quickly Identify Words On Large Websites That Are Throwing Off Your Pages’ Relevance
Google is usually very good at detecting the overall topic of your pages, so the following tutorial will typically apply to less than 2% of your pages. But if it only takes us 5 minutes to implement it, it could…
Case study: How to recover after May 2024 Google core update
As most of you probably heard, Google core update that rolled out around May 22 was one of the largest ones ever, affecting a big range of sites of different sizes and in different niches. Every single SEO related forum…
Once again Google is showing us its cards in SERPS, this time with Pros and Cons snippets
Couple of months ago Google added a new type of a snippet in its SERPS, Pros and Cons. It shows how Google can understand commercial content and intent of searchers. Typically these snippets will show if you are searching for…
Why it is important to say keywords out loud in youtube videos
I am sure that you have heard many times that you are supposed to say out loud keywords that you want to rank for in your video. But so far I haven’t seen anyone show why exactly. So let’s do…
SEO memes we can all relate to
This seems like the perfect first post for an SEO website. Who doesn’t enjoy some memes we can all relate to…. Some of the best SEO memes: Did you actually test it? No, but John Mueller said When the Google…