Vancouver SEO & AI Automation Consultant
SEO + AI automation for businesses that want to scale without hiring a full marketing team
I build programmatic SEO systems and custom AI agents that grow organic traffic — on Google and in AI search. Ivan Sp has optimized 100+ websites across 20+ industries over 20 years.
What I build
Three things I do better than most
I combine deep technical SEO knowledge with programming skills and AI tooling. Most consultants do one of these well. I do all three — and they compound.
01
Programmatic SEO systems
I build database-driven content systems that create hundreds of optimized pages automatically — with correct schema, internal links, and metadata at scale. This is what took one client from 10 to 2,380 daily search queries without buying a single link.
Built with
02
Custom AI agents for marketing
I build AI agents that do real marketing work: keyword research pipelines, content brief generators, rank monitoring bots, internal link discovery tools, and content gap automation. These run continuously and replace hours of manual work each week.
Built with
03
Content optimized for Google and AI search
I structure and write content so it gets extracted by Google AI Overviews, recommended by ChatGPT, and cited by Perplexity. This requires semantic clarity, entity precision, and passage-level extractability — different from traditional SEO.
Optimized for
Proof of work
Results across industries
All results are from real client engagements. Client names are kept confidential — the numbers are verifiable in Google Analytics and Google Search Console.
SaaS / Software
238×
Daily search queries grew from 10 to 2,380 through programmatic SEO and AI content systems — without purchasing any backlinks.
E-commerce
2×
Organic traffic doubled within 90 days through technical fixes, content gap work, and on-page optimization.
Dental practices
#1
Multiple dental clients now rank first for their most competitive local keyword — achieved through on-page SEO and local optimization, no link buying.
Mortgage brokerage
Pg. 1
A brand-new mortgage broker website reached page-one rankings for competitive terms within months of launch.
Ivan Sp uses Google Analytics 4 and Google Search Console to measure and verify all campaign results. PPC campaigns additionally tracked via Google Tag Manager and A/B testing.
Experience
Industries I’ve worked in
I have worked on websites across more than 20 different industries. SEO fundamentals are consistent — but competitive dynamics, user intent, and content strategy differ significantly by sector. That breadth matters.
Process
How an engagement works
I keep the process simple. Every engagement starts with a diagnosis — I do not sell solutions before understanding the problem.
Step 01
Diagnose
I audit your website using Screaming Frog, Google Search Console, GA4, Ahrefs, and custom scripts. I identify what is actually limiting your rankings — technical issues, content gaps, or structural problems.
Tools used Screaming Frog · GSC · GA4 · Ahrefs · SEMrush · Log file analysisStep 02
Strategize
I build a prioritized action plan. High-impact fixes first, then content strategy, then programmatic scaling opportunities. You receive a document you can implement with your existing team — or I implement it with you.
Deliverable Prioritized roadmap · Quick wins · 6-month planStep 03
Build & optimize
Where needed, I build the systems: programmatic content pipelines, AI agents, schema automation, internal linking tools. I also help implement changes directly in WordPress, via PHP, or through your CMS.
Output Working systems · Ongoing monitoring · Measurable resultsWhy a consultant
Working with a consultant vs. an agency
Agencies serve an important role — especially for businesses that need a full team. But for many businesses, a senior consultant is a better fit, both in terms of value and access to expertise.
Working directly with Ivan
Typical agency model
About
Ivan Sp
SEO & AI Automation Consultant
Vancouver, BC, Canada
I graduated from the University of British Columbia in 2004 with a degree in Computer Science. I have been working in SEO since then — more than 20 years across more than 100 websites and more than 20 industries.
My background in programming gives me an edge that most SEO consultants do not have. I automate the work that others do manually: keyword data collection, content generation at scale, internal link discovery, log file analysis, and custom reporting pipelines. I use PHP, MySQL, Python, BigQuery, OpenAI API, and Google’s APIs to build these systems.
I specialize in technical SEO, programmatic content, and AI-powered marketing automation. I have helped SaaS startups, dental practices, e-commerce businesses, mortgage brokers, car dealerships, and dozens of other businesses grow their organic traffic through data-driven strategies.
SEO philosophy
“Links do make a difference — but if we have to participate in the link building rat race, that usually means we haven’t done enough on-page SEO. Most of the time Google is showing us its cards. The most important information we need to rank for a keyword is already visible in the SERPs.”
I keep up with the industry through the IMG community, Webmaster World Forums, SEO Intelligence Agency, SEO Fight Club, and the work of Marie Haynes, SEO by the Sea, Search Engine Land, and Craig Campbell.
Get in touch
Let’s talk about your website
I offer a free 30-minute consultation to understand your situation before recommending anything. No pitch — just an honest assessment of what’s holding your site back and what can realistically be done about it.
Book a free consultation