SEO and AI Search Consultant in Vancouver
Ivan Sp is an SEO consultant who also builds the software that does the work. Companies across Canada and the United States get programmatic SEO systems, custom AI agents, and content built for AI search.
One client grew from 10 to 2,380 daily search queries with no purchased backlinks.
Measured Results Across E-commerce, SaaS, Dental, and Mortgage Clients
All figures come from real client engagements, measured in Google Analytics 4 and Google Search Console. Client names stay confidential.
10 to 2,380
daily search queries
SaaS and software: programmatic SEO and AI content systems, with no purchased backlinks.
2x
organic traffic in 90 days
E-commerce: technical fixes, content gap work, and on-page optimization.
First position
in local results
Dental practices: on-page SEO and local optimization across multiple clients, with no link buying.
Page one
within months
Mortgage brokerage: a brand-new website reached page one for competitive terms after launch.
Programmatic SEO, AI Agents, and AI Search Optimization
Programmatic SEODatabase-driven systems that generate hundreds of pages from real data, with schema, internal links, and metadata in place. The build stack is PHP, MySQL, and the OpenAI API, connected to your existing CMS.
Custom AI AgentsAgents that do keyword research, content briefs, rank monitoring, and internal link discovery on a schedule. Each one runs against live data from the Google Search Console API and BigQuery.
AI Search OptimizationPages structured so Google AI Overviews, ChatGPT, and Perplexity can lift and cite individual passages. Entity naming is standardized across the website, structured data, and Google Business Profile.All other SEO services
Technical SEOIndexation, crawling, canonicals, schema, and log files, diagnosed from real data.
Content StrategyTopical maps, content briefs, gap analysis, and refresh audits matched to search intent.
On-Page SEOTitle tags, meta descriptions, headings, anchor text, and alt text written to a rule set.
Local SEOGoogle Business Profile, citations, reviews, and multi-location pages for local search.
Conversion OptimizationA/B tests, heatmaps, usability tests, and trust audits that turn visits into enquiries.
AnalyticsGA4 and Google Tag Manager setups, funnel tracking, and reporting tied to real questions.
AuthorityBacklink audits, disavow files, and digital PR, with no purchased links.
PlatformsSEO on WordPress, Shopify, BigCommerce, Squarespace, and Wix.
IndustriesSaaS, e-commerce, dental, home services, mortgage, and car dealership SEO.A Worked Example: Advice Against Implementation
Consider one technical finding handled two ways. The comparison is illustrative, and no client engagement is described here.
| Stage | Advice only | Advice plus build |
|---|---|---|
| Finding identified and specified | Week 3 | Week 3 |
| Ticket waits in a developer queue | Unknown | Not required |
| Change live | Often never | Week 5 |
| What you end up with | A document | A working change |
Fixed-Price SEO Packages
Starting smaller? Three one-time packages fix the foundations of a site, and each one includes everything in the package below it.
Basic
$500 one-time
Foundation fixes for a site that has never had SEO work.
What is included
- Full technical crawl and scored Excel export
- Google Business Profile optimized
- Homepage rewritten and implemented
Standard
$1,000 one-time
Basic plus a full Google Search Console review and directory listings.
What is included
Everything in Basic, plus:
- Google Search Console review
- Indexing, Core Web Vitals, and structured data checks
- Directory submissions
Premium
$1,800 one-time
Standard plus service pages, blog posts, and ten new pages.
What is included
Everything in Standard, plus:
- 5 to 10 service pages and 5 to 10 blog posts optimized
- Up to 10 new content pages written
- Advanced technical audit and a press release
How an Engagement Works: Diagnose, Strategize, Build
1. Diagnose
An audit with Screaming Frog, Search Console, GA4, and custom scripts finds what limits rankings.
2. Strategize
The audit becomes a prioritized plan your team can implement, or Ivan Sp implements it with you.
3. Build
Where a system is needed, Ivan Sp builds it directly in WordPress, through PHP, or inside your CMS.
About Ivan Sp, SEO Consultant in Vancouver
I graduated from the University of British Columbia in 2004 with a degree in Computer Science and have worked in SEO since 2005. That work covers more than 100 websites across more than 20 industries. A programming background lets me automate what most consultants do by hand: keyword data collection, content generation at scale, internal link discovery, log file analysis, and custom reporting.
Links do make a difference, but if we have to participate in the link building rat race, that usually means we haven’t done enough on-page SEO. Most of the time Google is showing us its cards. The most important information we need to rank for a keyword is already visible in the SERPs.
Education, certifications, and contact details
- Education
- University of British Columbia, Computer Science, 2004
- Certifications
- Google Analytics 4 Certified. Google Ads Search, Display, and Measurement Certified. SEMrush Technical SEO Certified. SEMrush Keyword Research Certified. HubSpot SEO II Certified.
- Communities
- IMG community member. Webmaster World Forums contributor.
- Location
- Vancouver, British Columbia, Canada. Clients across Canada and the United States.
- ivan@metricsrule.com
- linkedin.com/in/ivan-vancouver-seo
Consultant or Agency, Platforms, and Industries
Working with a consultant compared to hiring an agency
An agency is the better choice when you need several specialties under one roof, or high-volume content production beyond what one person can produce. A consultant usually fits better when you need senior judgment applied directly to your site.
| Factor | Working with Ivan Sp | Typical agency model |
|---|---|---|
| Who does the work | The person who built the strategy also executes it. | A senior strategist sells the account, and junior staff usually handle daily work. |
| Attention | Experience since 2005, applied to your site by the person who did the audit. | Account managers carry several clients at once. |
| Tooling | Tools and automation built for your specific business. | Off-the-shelf packages applied consistently across clients. |
| Follow-through | Involvement continues through implementation. | Strategy is often delivered as a report for someone else to apply. |
Platforms and industries Ivan Sp works in
- WordPress, including custom PHP work, Yoast configuration, and custom post types
- Shopify, including product schema and category page structure
- BigCommerce, including faceted navigation, redirects, and Stencil templates
- Squarespace and Wix, within each platform’s SEO constraints
Sites on other platforms receive the same work as documented instructions for a developer. Client work spans more than 20 industries, with the deepest history in e-commerce, SaaS and software, dental practices, mortgage brokers, car dealerships, home renovation, property management, alarm systems, storage companies, and financial services.
Common Questions About SEO and AI Search Consulting
What is programmatic SEO?
Programmatic SEO is the practice of generating large numbers of search-optimized pages from a structured data source rather than writing each page by hand. A programmatic system pulls from a database, applies a page template, and produces pages with schema markup, internal links, and metadata already correct. The approach suits e-commerce catalogues, location pages, and comparison pages, where hundreds of pages follow the same shape but carry different data.
How is AI search optimization different from traditional SEO?
AI search optimization targets citation and recommendation, while traditional SEO targets ranking position. Answer engines such as ChatGPT, Perplexity, and Google AI Overviews read fewer pages per site and extract individual passages rather than ranking whole documents. Content therefore needs explicit entity naming, subject-verb-object sentences, and answers placed directly under headings. Traditional ranking factors still apply underneath, so the two disciplines run together.
Do you work with clients outside Vancouver?
Yes. Ivan Sp works with clients across Canada and the United States, and engagements run remotely. Vancouver and British Columbia clients can meet in person when a project calls for it.
How much does SEO consulting cost?
Fixed-price SEO packages cost $500, $1,000, or $1,800. Consulting engagements, programmatic builds, and AI agent projects are quoted after a diagnosis, because scope depends on the size of the site and its current search performance.
Do you buy backlinks?
No. Every result listed on this page came without purchased links. Authority work covers backlink audits, digital PR, press coverage, and citation building on directories and review platforms that AI systems cross-reference.
Which SEO tools does the work run on?
The core stack is Screaming Frog for crawling, Google Search Console and Google Analytics 4 for performance data, Ahrefs and SEMrush for keyword and backlink research, and Google Tag Manager for event tracking. Custom scripts in Python and PHP handle log file analysis, content scoring, and reporting that off-the-shelf tools do not cover.
What makes this different from other SEO consultants?
Most consultants describe a workflow and hand the implementation to somebody else. Ivan Sp builds the software that runs the workflow, which removes the handover where most technical recommendations stall.